Marketing Plan Essay - 2679 Words

Power leisure is a small warehouse based retail seller of fun on road and off road leisure equipment. Introduction ‘Marketing is the function that links the company and the customer to get the right product to the right place at the right time’. (www.tutor2u.net/business/marketing) while identifying, anticipating and satisfying customer wants and needs. Power leisure is a small warehouse based retail seller of fun on road and off road leisure equipment such as dirtbikes, mini motos, and quadbikes. It imports its products from china enabling it to undercut UK and American made product prices even at the small level of import quantity. Due to the fact that these are leisure products the higher priced goods relate heavily†¦show more content†¦Once the product has been bought, marketing research can be used to see if the customer was satisfied. Customers I have agreed with the local council to place a small stand in the local town centre which will contain examples of a few of the products such as dirt bikes, this will attract passers by at which point they will be asked if they are willing to fill in a short questionnaire with the benefit of reviving a 5 pound discount of any power leisure product they choose to purchase. Due to it being the town centre they should be a good range of people filling the survey especially as it is to be done during the summer holidays on two weekdays and one weekend period. The company would mainly be targeting almost any one who is able to use the products and can afford one. When handing out the surveys although the products mainly attract youths the questionnaires would be handed to adults as well as they are the ones purchasing the product usually. By using questionnaires Power Leisure can asses what mediums of advertisement it can use to the most effect and can enforce advertisement of the business in places where target audience is most populated to attract as many customers as possible to make larger profits. The business can asses what should be in the advertisements to attract most customers and can try to link the marketing campaign to the interests of the potential customers. I could also useShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Sports Observation At A Young Age Kids - 1057 Words

Shuman1 Maisson Shuman Dr.Dimmok,Chase ENC1102 9/15/2016 Sports Observation At a young age kids are active and need to be socially involved with others their own age. Youth sports should develop lively relationships, but unfortunately this isn t the case .Sports have played an important role in many kids lives for many years. They provide children with the chance to grow and socialize. There s a quote â€Å"High-quality organized sports are a gateway to academic achievement, better grades, improved chances of attending college, and success in the labor marketitive way In my observation I interviewed two players and one parent. I viewed a 7-8 year old youth basketball game. There are many different factors that involve youth sports.The first relationship is the player to player relationship. The players interact with each other often, on and off the field. During timeouts and in between quarters players initiate interaction between each other. The players mainly just want to have fun. The next relationship is between the parents and players. Most of the interaction between them is initiated by the parents. They tend to yell things at their child to make them play better or to complement them. The players don’t talk back to the parents. A couple parents at halftime would bring their child something to drink and talk to them. Shuman2 Another relationship is the coach and player relationship. Usually the most important.Show MoreRelatedObservation Experience : An Outdoor Center Essay1457 Words   |  6 PagesObservation Experience: Comments: If you are not familiar with Greene Town center, start reading from the Background section otherwise skip to the Observation section. I had two hypotheses: first hypothesis, people come to the Greene Town Center for shopping and entertainment which is almost correct. The second hypothesis, many kids are wearing Halloween costumes since my observation in the Halloween weekend. Unfortunately, there are no kids were wearing Halloween costumes. Observation group dynamicsRead MoreToy Story1455 Words   |  6 PagesStory Observation† When you think about toys the first thing that comes to mind is the joy they gave when you were a kid growing up, and the smile they put on your kid’s face when you see them playing with them on a daily basis. What if toys could talk? What information would they give us? What would they tell us? Recently I set out on a quest to better understand what information I could get just by looking at the toys in my local neighborhood toy store and how they shape the mind of kids fromRead MoreHow Toys Play A Role On Gender Socialization1229 Words   |  5 Pagesthe Girls and Boys signs that would indicate to me which section was for which gender. There weren’t any signs though! Toys â€Å"R† Us had their aisles organized by categories such as Arts Crafts, Travel Systems, Learning Education, Bikes Wheels, Sports, and Fun. In order to determine what aisle may be targeted to which gender, I looked at what types of toys were in the aisles and what were the dominant color s in each aisle. The aisles I assumed to be for girls were filled with lots of pink whileRead MoreInterview And Observation - Childhood Self Esteem Essay744 Words   |  3 PagesActivity: Interview/Observation - Childhood Self-Esteem Interview One- †¢ How well do young children do in school? (Learning competence) â€Å"Highly alert and able to attain information.† †¢ How do children feel about their classmates? (social confidence) â€Å"I am nervous to be myself around the others. What if they do not like me?† †¢ How athletic are they in gym? Are their physical scores higher at a younger age, or are they lower because of their age? â€Å"They can run for a long period without getting tiredRead MoreReview Of Richard Schaefer s Consuming Kids 976 Words   |  4 Pagesconditioned by social institutions and groups because of socialization. The movie â€Å"Consuming Kids† that the class watched depicts how the media has been gaining extreme influence over children. Kids are constantly learning the desired attitudes, behaviors, and values of society through school, media, and their parents. Advertisements aimed towards children are directly affecting and manipulating the desires and values of kids. Family, school, religion, and peer groups are all agents of socialization, but IRead MoreThe Effects of Violent Video Games on the Behavior of Adolescents and Young People792 Words   |  3 Pagesthose games influence the behavior of young people in particular, young boys has been going on for many years. There is no doubt that video games are very popular among pre-adolescents and adolescents. In fact, recent research in the New Hampshire Business Review (June, 2012) shows that 42% of the 300 boys that participated in a survey indicated they would rather play video games than play sports with other boys. In the survey (of boys eight to fourteen years of age) 84% of the 300 boys reported thatRead MoreChildren s Theatre : An Activity I Have Positive, First Hand Experience1722 Words   |  7 Pagesmaking sure the kids in the cast were behaving and paying attention to what was happening. These responsibilities, along with observing the kids behaviors, allowed me to see how being a part of a production can positively impact children’s lives. Perhaps the greatest and most apparent benefit to children involved in children’s theatre is the friendships that they make. You do not even have to spend a full rehearsal time at the theater to see who is friends with who. The kids come running throughRead More Observational Experience: Why Do Usually People Eat Out at a Restaurant?1152 Words   |  5 PagesOBSERVATIONAL EXPERIENCE Statutory warning: All the observatory views in my document are based on my attempt to understand the human dynamics. this observation is not a write-up to discourage any behavior of human or business. Any similarities are purely coincidental Background: Why do usually people eat out at a restaurant? Because people want to eat something different that they can’t cook or they want ones favorite dish to be cooked, want to party with friends, have a beautiful time with familyRead MoreTelevision Should Be Limited For Children Essay1581 Words   |  7 PagesThe young generations are growing up in a phase of electronics; they are glued to television, phone, and tablet screens, â€Å"For some this vision represents a Utopian dream; for others, it suggests a nightmare. The difference lies in which hemisphere of the brain one sides with politically and perceptually† (Boyle 251). Being constantly glued to a glowing screen is partly to appease and partly to entertain however; parents seem to allow children to spend increasingly time staring blankly at screensRead MoreI Am The Youngest Of Three Of My Family973 Words   |  4 Pagesbetween one having long hair or short hair, wearing super hero t-shirts and wearing a dress. Growing up in my family, having interactions and observations with kids in school and my neighborhood, and even watching television have all molded me to interpret my understanding of my own gender identity, a male. In my family, observations that I made at a young age is seeing what toys boys played with versus the toys the girls played with. Action figure toys, cars, Legos, superhero posters was all I’d see

Assessment of Ell Students Free Essays

Running head: Assessment Assessment of English Language Learners Student Name Grand Canyon University: ESL 534 August 8 2012 With the implementation of the No Child Left behind Act of 2001, states are required to assess ELL students to determine if students are making adequate progress towards their language development goals. The purpose of the NCLB act is to challenge students to meet higher standards, close the achievement gap, and ensure that all students have the same opportunities to reach their full potential. There has been much criticism regarding the NCLB act and the high stakes testing that has developed as a result, especially when it comes to ELL students. We will write a custom essay sample on Assessment of Ell Students or any similar topic only for you Order Now ELL students not only have to learn required content objectives as other students, but have the challenge of learning the English language simultaneously. Students, schools, and teachers are evaluated with standardized test annually to ensure the initial goals are met. The concern that many have with standardized testing is they do not show the overall progress of the student which may lead to inaccurate results regarding a student’s language proficiency. English Language Learners are a diverse group with different languages, cultures, and backgrounds. Their language acquisition can be effected by many things including socio-economic factors and educational backgrounds. Understanding language acquisition theories can give critical insight into how assessments should be developed. Some of the popular theories of language acquisition include the threshold hypothesis, which states that a student’s language skills need to reach a critical level before students can benefit from bilingualism (Cummins, 1979) and the Critical/ Sensitive period hypothesis which states that students who are not exposed to a second language before puberty will never reach the proficiency of a native English speaker (Bailey Heritage, 2010). According to Hakuta 2000, it takes several years for ELL students to reach the level of proficiency needed to learn new academic content through a second language. This theory and others hould cause educators to question the current objectives that we have for ELL students and the time frame that ELL students have for meeting those objectives. Language proficiency assessments are an important tool used to measure students’ progress as well as record their starting point. Stiggins and Chappuis 2005 argue that students make conclusions ab out their capability of learning based on the assessments that teachers provide. and that â€Å"feedback delivered once a year from standardized district, state, national, or international is far too infrequent and broadly focused to be helpful (Stiggins Chappuis, 2005 p. 2). Stiggins and Chappuis believe that our current educational system places far too much emphasis on assessments and that one test does not provide an accurate measure of a schools or students success. Instead, they argue that student involved assessments are more beneficial for the student and teacher and set the student up for success. With student involved assessments student and teachers work as partners to monitor their achievement creating an environment where students feel secure and know what is expected of them and what it takes for them to meet their goals Stiggins Chappuis, 2005). Within the last ten years there have been numerous debates centered over how or if ELL students should participate in standardized testing. Some have argued that standardized test can be biased against ELL students because they don’t take into account cultural differences in language structure. Standardized test provide only a snap shot of the learning and growth that has taken place for ELL students and is not a way to accurately monitor the progress of students. With standardized testing we shift the attention from learning and building knowledge for the future to focusing on short term results. With unrealistic goals for standardized testing it can be difficult to tell the difference between schools that are serving the needs of ELL students and those that are not. References Bailey, A. L. and Heritage M. (2010). English Language Proficiency Assessments Foundations: External Judgments of Adequacy. Evaluating the validity of English language Proficiency Assessments. (An Enhanced Assessment Grant). Retrieved August 2, 2012 from http://www. library. gcu. edu Stiggins, R. and Chappuis, J. Using Student-Involved Classroom Assessment to Close Achievement Gaps Retrieved August 2, 2012 from http://www. library. gcu. edu How to cite Assessment of Ell Students, Essay examples

Business Law for Unconscionability - myassignmenthelp.com

Question: Discuss about the Business Law for Unconscionability. Answer: Unconscionability is a legal protection against the enforcement of a contract that is unfair to one party. If the contract is unfair that is shows an abuse during its formation, the jury may find it unconscionable and decline to employ it. In most occasions when a court finds an agreement to be unconscionable, they declare the contact as annulled. No issuance of specific performance or compensations is awarded, but in its place, the parties will be relieved from their contract responsibilities (Mccullough, 2016). Other than that, the reason why it may mean that a contract is enforceable under the law is because such contracts favor only the dominant party, thus, making it unfair to the weaker party. The leading cases of unconscionable conduct are in transactions between stronger and weaker parties. It is therefore partly related to duress and unwarranted influence. It is common where a superior party manipulates the weaker party with special disabilities such as old age, lack of education, illiteracy and much more. The transaction is also oppressive and harsh to the weaker partner. Its is also common in business contracts where there are provisions that limit damages against the seller, prevents the rights of the buyer to seek court help against the seller, among others (Mccullough, 2016). Additionally, it is also found in acts of deceit and fraud. It is whereby one party deliberately misrepresents a fact that deprives an individual of an expensive possession. The main reason why such laws exist in the business world is because it is used to limit the dominant parties from fraudulently manipulating the weaker parties in business contracts. It is meant to reduce exploitation of the consumers who are poorly educated, less fortunate, and cannot be able to get the best price available in the competitive trade (Mccullough, 2016). On the other hand, it prevents the undue influence, whereby one party practice unreasonable authority to make the other party sign the contract. Additionally, it used in business to prevent the use of threat to make other parties agree to the contract. Furthermore, it prevents the dominant party from limiting their liabilities to breach of contract. There are various characteristics of the unequal bargain that must or might demonstrate unconscionability. These characteristics may include duress, undue influence, unfair surprise, limited warranty, and unequal bargaining power. To start with, duress is a situation where one party uses threats so that to make the other party agree to the contract terms and conditions. It can be physical or any other form of threat. For example, the seller may refuse to release the goods rightfully until the other parties append his signature on the contract. Additionally, undue influence is a situation whereby one party practices irrational pressure to make the other party signs the contract. This happens under circumstances where one party takes advantage of the other party in one way or the other. Moreover, unfair surprise takes place when the party who developed the contract inserts a term in the agreement without the awareness and anticipation of the other party (Marrow Penn, 2013). Furthermor e, limiting warranty is a situation in which one party tries to minimize their liability for damages that may be as a result of his actions. Lastly, unequal bargaining power happens where one party has an unfair advantage over the other (Landrum, 2014). It occurs when the dominant party obviously knows that the other party lacks the knowledge of what the contract entails. A good example of these characteristics is when a business broker requires a customer to sign an agreement, but within the accord, he inserts a difficult term to understand. The broker writessuch terms using tiny fonts and placed the phrase in a manner that will mislead the customer to sign in the unwarranted term. The legislation that supports the principle that a contract may be so unfair that it is unenforceable is section 2-302 of the Uniform Commercial Code. Under this Act, if the jury finds that any section of the contract could have been unconscionable at its time of formation, the court may refuse to put into effect the agreement (Landrum, 2014). Additionally, the court may also implement the remainder part with no unconscionable section, or it may stop the application of any section that is unconscionable so that to avoid an unconscionable outcome. Moreover, when it appears to the court that any of the sections of the contract or if the contract is unconscionable the parties shall be awarded a sensible chance to present evidence as to its business situation, reason and effect to help the jury in deciding the case. The doctrine of unconscionability got formed when it was realized that some contracts would be injurious to one party, despite the available limiting public policies, that the court should be able to practice some manner of discretion (Landrum, S 2014). The judge, in such cases, is permitted to interpret the situation and to introduce her own understanding of what is to be treated as unconscionable or conscionable within her jurisdiction under the court of law. Courts concentrate on the size and the setting of the business transaction to see whether the deceptive or authoritarian tactics were applied. It also examines if there was the use of fine print in the contract, for example, if the contents of the contract were readable to all parties. Additionally, the court also scrutinizes to know the familiarity and education of the party that claims for unconscionability (Landrum, 2014). Further, examines the situation to know whether there was a disparity in the bargaining power. However, for the court to decide on the case, it first analyzes whether there were actual conditions of the contract that unreasonably favors the party to whom unconscionability is recommended. Being that the courts have been reluctant in addressing the issues concerning the unfair or unequal business between the bank and the consumer has really favored the banks and other larger institutions. In most cases courts have ruled cases in favor of the bank because of the contract term and conditions. Where the courts have looked entirely at the written document to determine the rights of each party, the creditor, which is the bank, prevails. In many cases contract laws have failed to provide debtors with enough remedies against the tortuous conduct of creditors (Winter, 2008). However, the real importance of debtors win lies in the recognition of some courts, for example, the Australian Part 2B of the Victorian Fair Trade Act 1999 that has tried to hold the banking industry to high values of good faith and conduct. In 2003 Australian government introduced a new Section 2B of Victorian Fair Trade Act 1999 and made it a law. This provision of Part 2B of nullifies any term in a customer contract that is not fair. In banks, if a contract condition or term that imposes a cheque is unfair according to Part 2B of the Fair Trading Act, it will be nullified, which is fairly different from whether it is unenforceable or not as a fine under the law (Winter, 2008). Section 32W of the Fair Trade Act shows that in a consumer contract a phrase can get observed as unfair if, contrary to the requirements of good faith and in all the circumstances, it causes a significant imbalance in the parties rights and obligations emerging under the contract to the detriment of the consumer (Consumer Action, 2013) Moreover, article 32X also presents directions as to whether a condition or a term may get considered unfair. Therefore, it can be said that Part 2B renders dishonor charges unenforceable by financing institutions against customers. Banking sectors are still entitled to recover defaulter's cost, but they are not entitled to use penalty fees when recovering the cost they have incurred due to customers who have defaulted. Under Part 2B of the Victoria Fair Trading Act, penalty fees might be annulled as unfair (Cornell, 2016). Because banks are not disclosing the accurate cost of the customer defaults, it will remain difficult for both the regulatory authorities and customers to conclusively or accurately make an assessment of whether dishonor fees are penalties or liquidated damages. However, given the complexities that an individual customer may face, especial the low-income consumers, in trying to stop penalty fees charged on their accounts by banks, it is, therefore, vital that the regulatory authority take charge. The regulatory authorities should imperatively take steps in safeguarding the customers and stop the financing institutions from stressing their customers by charging lawfully unenforceable fines. From the readings I have had, I found the case between Centerre Bank of Kansas City v. Distributors, Inc. to be an interesting one with regard to unfair agreements and the attitude of the courts when making a decision on the enforceability of a contract. The debtors bought a business after they had been promised by the bank that it would continue with the companys line of credit. The debtors were told by the bank's credit officer that the bank will only continue with the credit line if they will personally guarantee the loan. However, the loan officer failed to disclose to them that the bank considered the loan at a risk, and was, therefore, arranging to demand full payment of all the money that previously had been disbursed. Depending on the assurance from the loan officer, debtors bought the business and submitted their personal guarantees to the bank. After three days, the bank continued with its arrangement of demanding full payment of the credit. The debtors surrendered their bu siness assets to the bank because of failing to find another financing. After the bank liquidated the business assets, they realized was less and decided to sue debtors in which they collected further $400,000 on the guarantees that debtors provided (Rich, 2004). The debtors decided to countersue the bank by challenging that the bank fraudulently made a misrepresentation. The also claimed that the bank breached the agreement of good faith and fair dealing. After jury ruling in favor of the debtors, the bank forwarded an appeal. The court of appeal held that the written contract was an integrated agreement. The court found that the written contract gave the bank privileges to demand payment at any time and that the bank auction was acceptable (Rich, 2004). The court also noted that the relationship between the debtors and the bank was based on borrowing and lending and that debtors were not owed a fiduciary obligation to the bank. Additionally, the failure of the bank to disclose its plans concerning the loan did not make it fraudulent. Consequently, the court stated that the conduct of the bank was fair and in good faith. The role of the consumer advocate groups regarding unfair agreement are: (1) to support the vulnerable Victorian customers who are facing financial difficulty. (2) Promoting the financial counseling sector by using its casework, law reform, and advocacy, to take up and uphold best practice. (3) working with the government, utilities, debt collection, banks and other stakeholders to improve approaches to financial problems for defenseless customers (Consumer Action. 2013). My research showed that there are other similar groups to Financial and Consumer Rights Council (FCRC) Victoria. Some of such groups may include: Australia Service of social Service (ACOSS), which is known to be speaking on behalf of the low-income and underprivileged customers in matters regarding economic and social principles. Consumer Credit Legal service Western Australia (CCLSWA), that offers advice and representation to consumers in Western Australia. Consumers' Federal of Australia. This group's role is to forward the view its member organizations to industry and government and are supporters of consumers. Financial Rights Legal Centre (FRLC) New South Wales, which is an organization offering advice for consumers in financial stress. Financial and Consumer Rights Council (FCRC) Victoria, which is a non-profit organization that lobbies for policy development through discussion with caseworkers performing financial counseling services, among others. On the other hand, one of the issues in Australia that demonstrated the characteristics of unconscionable by a vendor who supplied vacuum cleaners to various ladies who were over 80 years of age. The case was ACCC v Lux Distributors Pty Ltd in 2013 (Jade.io. 2013). Australia Competition and Consumer Commission won the case against Lux Distributors. References Consumer Action.(2013). Australian Consumer Organisations - Consumer Action. [online] Available at: https://consumeraction.org.au/help-for-consumers/who-else-can-help/australian-consumer-organisations/ Cornell, N 2016, 'A Complainant-Oriented Approach to UnconscionabilityAnd Contract Law', University Of Pennsylvania Law Review, 164, 5, pp. 1131-1175, Jade.io. (2013).BarNet Jade - Find recent Australian legal decisions, judgments, case summaries for legal professionals (Judgments And Decisions Enhanced). [online] Available at: https://jade.io/article/300107 [Accessed 23 May 2017]. Landrum, S 2014, 'Much ado about nothing?: What the Numbers Tell us about how State Courts Apply the Unconscionability Doctrine to Arbitration Agreements', Marquette Law Review, 97, 3, pp. 751-812, Academic Search Premier, EBSCOhost, viewed 23 May 2017. Marrow, P, Penn, C 2013, 'The "Circle Of Assent" Doctrine and the Mandatory Pre-Dispute Arbitration Clause: When The Unconscionable Contract Analysis Just Won't Do', Dispute Resolution Journal, 68, 3, pp. 1-28, Mccullough, C 2016, 'UnconscionabilityAs A Coherent Legal Concept', University Of Pennsylvania Law Review, 164, 3, pp. 779-825, Academic Search Premier, EBSCOhost, viewed 23 May 2017. Rich, N. (2004). Unfair fees: A report into penalty fees charged by Australian banks. Winter, CS 2008, 'The Rap on Clickwrap: How Procedural Unconscionability is Threatening the E-Commerce Marketplace', Widener Law Journal, 18, 1, pp. 249-292.